New Prospective Client Intake Form - Google Ads - Microsoft Ads

Please tell us about the advertising goals of your business or your prospective client’s business. If there’s a question that doesn’t apply or you don’t know, simply reply with “NA”. Thanks!

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Advertiser Company Name?*
Name of Person Completing this Form?*
First Last
Email of Person Completing this Form?*
Phone Number of Person Completing this Form?*
Advertiser's main URL (and any landing page URLs)?*
Where would you like to Advertise?*
- Google Ads Search
- Google Ads Remarketing
- Google Ads Shopping
- Google Ads Display
- YouTube
- Microsoft Ads Search
- Microsoft Ads Remarketing
- Microsoft Ads Shopping
- Microsoft Ads Display
Monthly Google Ads Budget (If known)? If budget is not known, any idea of budget range or other information that you can provide is most helpful (e.g. spend $x/month on SEO, $y/month on SMM, etc)?*
For YouTube Ads, please provide the YouTube Channel and specific video URLs that you'd like to advertise*
Monthly Microsoft Ads Budget (If known)? If budget is not known, any idea of budget range or other information that you can provide is most helpful (e.g. spend $x/month on SEO, $y/month on email, etc)?*
What are the goals of your ad campaigns? (e.g. get more leads, increase website visits, get more online sales, increased brand recognition, etc.).*
Where are your target customers geographically located? (i.e. what city, state, or country and any radius settings)*
What does your target customer look like? (e.g. likes, interests, age, income, gender, and anything else you can tell us)*
What days and time schedule would you like your ads to run?*
URLs of Top 3 Competitors?*
What differentiates your business from your competitors that absolutely no one else can claim (i.e. what is your USP or Unique Sales Proposition)?*
For lead gen, what is the avg lifetime value of a new customer?*
For lead gen, what is the leads to sales ratio? (i.e. how many leads does it take to acquire 1 new customer?).*
For ecommerce sites, what is the total number of SKUs? (note: please remember to take into account multiple sizes and colors as this will increase the total number of SKUs)*
For ecommerce, what is the avg shopping cart dollar value?*
For ecommerce, what is the profitability value of an avg shopping cart?*
Any Additional Comments or Information You'd Like to Share:*
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New Prospective Client Intake Form – Google Ads – Microsoft Ads

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