We talk a lot about the power of pay-per-click (PPC) advertising around here. But while PPC is an immensely effective tool for many businesses, it’s that much more impressive when it’s paired with additional marketing strategies. Take, for example, search engine optimization (SEO). In many ways, SEO and PPC are perfectly complementary to one another. […]
Read MoreRecently we tested adding pricing to our website. This is very different for me because when it comes to showing price on my website, I’ve always been against it. My fear was that if I showed prices, a competitor would undercut my prices. For years, when prospects visited my website, they were asked to fill […]
Read MoreOne of the primary beliefs I live by is that your marketing should get you a healthy return on your investment. And you should hold your marketing accountable. But here’s the thing, just because something isn’t working doesn’t mean it should be abandoned. Because sometimes your marketing isn’t working because there is a breakdown in […]
Read MoreAs we enter the New Year, one common goal clients have been conveying to me, again and again, is to increase their client acquisition. These days, the many options available make the decision on which client acquisition strategies are right for you more confusing. Of course, you are always welcome to contact us to discuss […]
Read MoreOnline shopping cart abandonment is a big problem. According to Baymard Institute from a round-up of 37 studies, 69.23% of shopping carts are abandoned before the customer completes the sale. This means you’re only selling about one-third of what you could be selling. To help you increase your sales this holiday season, here are the […]
Read MoreHave you ever done any of the following? • Searched on your phone to find a place to eat? • Searched how to fix something, cook something, build something, or clean something? • Searched to see what events are happening that night or weekend? • Searched to see if there was a store in the […]
Read MoreIt’s written and published with the intent to mislead. And if it’s about your business, it can turn potential buyers into skeptics instantly which, of course, will have a negative financial impact on your business. For example, an investigation by Buzzfeed reported fake news sites targeting small businesses. When content goes viral on social media, […]
Read MoreAlmost 5 billion videos are watched on YouTube every single day, reaching more 18 to 49-year-olds than any other broadcast or Cable TV network. That’s a large pool of customers to tap into. But that’s not even the best part. According to my inside source at Google, because it’s still in its infancy among other […]
Read MoreSeveral months ago, my wife was in a bad accident. It was, of course, unexpected and upsetting to say the least. I share this not to alarm you… she will be alright. No, the reason I share this is because this incident caused me to examine my business. You see, when the accident happened, my […]
Read MoreCheck out our 1st “Hot Seat” Interview with Google where we discuss AdWords, SEO and much more. Thanks to Michael Hose from Google for taking the 1st round. Who’s going to be next from Google?
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