Tag Archives: ppc

Automation in Google Adwords

Small business owners, especially those with limited time to monitor social media, search trends, and news, rely on PPC advertising to drive traffic to their products and services. Google’s pay per click advertising platform allows you to bid only for keywords that you want your ads to appear for, and pay each time a person clicks on your ad. What if there was a way to automate your bids so they would go up and down based on search volume? This way, you can focus on the rest of your business without having to worry about performing constant updates.

But is automation really that important? I mean, with Google paid advertising, anybody can appear on the first page of search engine results. And given that people use the search engines to find information, your ad will surely be seen. But does appearing on the first page guarantee high conversion rates all the time? Well, it’s not solely about appearing on the first page; it’s about good PPC management.

Look at this scenario to have a better understanding.

Let’s say you are selling a top celebrity’s T-shirts, but you are not sure when some craziness or that celebrity’s buzz is going to hit the news, and you don’t want to sit all day waiting to click on the Adwords bid trigger. Still, you don’t want to bid yourself into the first page position if the celebrity is not in the news. But one thing for sure: you want to be there during the craziness. Sure, on buzz day, the impressions could go over 100 times as much impressions as on a non-buzz day.

Well, it’s actually possible to automate your bids. You can set your daily budget for specific keywords to increase every time the impressions go over a certain number, say 100. You can also set specific ad text to show when impressions increase to more than 1000—or whatever number shows an increase in the activity for those keyword phrases. So, yes, with Adwords automation, your PPC ads can appear on the top or first page position only during a “buzz day”.

With Google Adwords automation, you can propel your online marketing campaign to success with minimal time, effort, and investment. You can automate using either a third-party bid management solution or the automated bidding feature in Google Adwords. Either way, simply set your keywords and daily budget to increase based on the number of impression your keywords receive, or their conversion rate.

While the automated bidding option in Google Adwords is free, it’s regarded less transparent and you’ll be required to give up full control. On the otherhand, even though third -party bid management software is more robust, it comes with a price tag. Whichever you choose: Bid Management automation is an important part of PPC, and could be the difference between the success and failure of your online marketing campaign.

How To Choose An Internet Marketing Company

Most things in life are about change and evolution, and the same thing can be said for business marketing and advertising. Years ago, when the internet was almost exclusively used for sending emails and browsing information, few believed that one day it would be the medium through which companies would promote their services and products. Fewer still believed that customers would prefer to make purchases sight unseen online instead of walking around shopping malls. Due to this phenomenon, internet marketing companies have become a prime contributor to any business wishing to succeed in an increasingly online focused market.

So what does an internet marketing company do to bring your company sales? First of all if you don’t have a website, many offer to develop one for you, taking into account factors such as design, information, structure, product information, etc. Additionally, the position of your website in search engines like Google is ever more important. The higher it is ranked, the higher the probability that more people will visit your website and convert to clients. The highest possible search engine result page ranking is achieved through Pay Per Click (PPC) advertising campaigns such as Google AdWords, and through such methods, businesses are able to accumulate a high amount of traffic to their sites. Budgets are manually set by the advertiser and all results are tracked so advertisers can optimize their campaigns.

Search Engine Optimization (SEO) is another crucial factor in making your website stand out in organic search engine results. For SEO related reasons, many internet marketing companies prefer to build your website from scratch in order to make it SEO friendly. There are different tools and methods to achieve SEO domination. Basic SEO entails embedding and using commonly searched words on your website in the basic description and text in order to increase your ranking on organic search pages. A professional internet marketing company will often make an offer that will include everything you’ll need for your site to be successfully promoted over the internet. In the end, it’s up to you to choose which services to start with and decide whether you’re ready to make a bigger investment in your web promotion presence.

An Intro To Adwords

Blogs need readers to read them, websites need traffic, and businesses need customers to buy their products or services. While free methods such as social bookmarking, blogging, social networking and article submission are good methods to increase your traffic, sometimes it requires a little more. And it may even extend deep into your pockets. I am talking about Pay-Per-Click advertising, or simply PPC, and in particular Google Adwords advertising.

With Google Adwords, you can reach new customers and dramatically increase sales of your products or services. But what is Google Adwords advertising anyway? Simply put, it’s  a marketing campaign where your ads are displayed on Google or their advertising networks and charges you every time a person clicks on your ad. Thus, no click equals no payment. It’s a simple as that. But it’s not as easy as you think. You need to hire an internet marketing company to help you navigate the fast-changing world of online advertising and particularly the use of Google Adwords.

Most marketers fail to reap the benefits of online advertising and say their Google Adwords campaigns just cost a fortune and give no return. So how can you make your Google Adwords marketing campaign a successful one? First, you need to know your target audience and establish where they can be found. This way, you will be assured that your online advertising campaign is not targeting people who are not interested in your services. Also, you need to focus your ads at the time they will pay off most. If, for instance, you are selling Christmas lights, it will be odd if you start advertising in January.

Ad copy is also very vital in your marketing efforts. Targeting the right keywords may get your ad in front of prospective customers, but crafting the right ad copy will get your audience curious and lead to clicks. This way, your ad may get a high click-through rate (CTR). An internet marketing company may help improve the effectiveness of your ads by including strategies such as call-to-action, keywords and value proposition.Your efforts, however, will be wasted if you fail to direct your prospective customers to a web page optimised for lead generation. Realise the tremendous benefits of Google Adwords by including a conversion to get your prospective customers into the sales funnel. It may be in the form of an invitation, a PDF download, or form completion. Most Internet marketing companies will help you design an attractive landing page that will increase your leads.

The bottom line is to optimise your Google Adwords campaign that appeals to prospective customers, thus bringing in customers who are ready to buy. Use a reputable online marketing company to make the most effective use of a low-cost marketing budget. They may also run an effective seasonal campaign that will help maximise the return on your investment in online advertising.