Recently, a friend of mine reminded me of the most powerful way to build your business. Telling a story about her dad’s auto mechanic, she mentioned that the mechanic had been repairing her entire family’s cars for over 30 years. They are completely loyal to him too. More than 20 years ago her sister moved […]
Read MoreDid you know that over 90% of the money Google makes every year comes from advertising? Last year, they made over 36 BILLION dollars, and all from those little ads on the top of your screen that you see when you’re searching for a new recipe or sunglasses. As impressive as those numbers are, Google […]
Read MoreEver hear the old adage “You can lead a horse to water, but you can’t make ’em drink”? That’s what it’s like when you drive traffic through Pay Per Click to a landing page that’s not conversion rate optimized: you may be paying for clicks, but those clicks aren’t converting. That’s why a good landing […]
Read MoreTry Our PPC ROI Calculator Even in 2014, many businesses are just beginning to bring their marketing strategies online. Hundreds of businesses are created every month with great new ideas, but they are often unable to get their service or product to the consumer. More over, in an increasingly competitive online market, which online marketing […]
Read MoreLast year, Search Engine Land’s Local Consumer Review Survey found that 85% of consumers use the Internet to find local businesses. In September, web retailers saw their fastest growth in 13 years. According to e-Retailer web sales rose by 13 percent over August and were 20 percent higher than last September. In November, WWW Metrics reported that […]
Read MoreSaturday, November 30th is Small Business Saturday. In its fourth year, the event encourages consumers to shop local and purchase from small businesses instead of the big box stores. While this is a great opportunity to get people to use your brand and visit your stores, getting a customer to “stick” takes more than just offering a […]
Read MoreStarting November 11th, you might just see your friend’s name and face in a Google ad – and they might see yours in the Google ads displayed to them. Much like Facebook, Twitter and other social networks that have tried to integrate information about friends and connections into ads, Google plans to attempt to encourage “word […]
Read MoreThis month, I announced a really awesome tool for my customers… A PPC dashboard that puts everything in one place to make it easy to see exactly what is happening with your PPC. Basically it consolidates actual data and enhanced reporting, making your PPC results 100 percent transparent. Which brings me to today’s topic… why transparency is so important […]
Read MoreIt’s the number one question we get every month…“Why aren’t my ads showing?” If you go to activate your account and nothing happens…no clicks, no impressions, no nothing, then chances are good that one of the suggestions below will fix your issue with your Google ads. Work your way through the list and by the end […]
Read MoreAhh summertime. Traveling. Outdoor concerts and events. Golf. More time to relax… As I was exploring my options for the Fourth of July, I became keenly aware of just how different today’s consumer searches are as they explore their choices for traveling, dining out, and well, for just about anything they plan to spend time and […]
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