In April, Time magazine wrote about how “Made in the U.S.A.” is making a comeback. Companies such as Apple and Walmart, typically known for outsourcing to foreign countries are changing gears. Instead of outsourcing they are pumping up spending into America. Apple is building one of its Mac assembly lines in the U.S. and Walmart […]

The release of Pixar’s animated movie Monsters University this past weekend got me to thinking about how two things working together can create a better more successful outcome. When Disney and Pixar merged, Pixar was able to double the number of films they release per year. They collaborated to create a string of successful movies including “WALL-E” and […]

In April, Time magazine wrote about how “Made in the U.S.A.” is making a comeback. Companies such as Apple and Walmart, typically known for outsourcing to foreign countries are changing gears.  Instead of outsourcing they are pumping up spending into America. Apple is building one of its Mac assembly lines in the U.S. and Walmart has […]

The other day a website quickly caught my attention. The name of it: Nerd Fitness. The premise of the site is that a guy named Steve, a self-proclaimed “nerd” who likes fitness, helps “desk jockeys, nerds and average Joes” get fit. It immediately conjures up an image and quickly identifies that Steve is catering to […]

St. Patrick’s Day brings out the Irish superstitions and stories about both good and bad fortune… Superstitions such as…  If you give a purse or bag as a gift, it must have some money or a coin in it to give the gift of wealth. If the palm of your left hand itches, you’ll give […]

What is the ultimate aim of an online paid advertisement campaign? To increase the amount of traffic for your website and improve the latter’s conversion rates, right? But if the landing page (where visitors are directed to after clicking your online ads) of your website is not properly optimized, the bounce rates will remain high […]

An increase in your site’s traffic can indicate the success of your online marketing campaign, but traffic that does not convert to leads is wasted advertising dollars. So, as an online marketer, your goal is to convert as much traffic as possible into leads, sales or a specific task on your website such as subscribing […]

Marketing is about engaging and appealing to your customer on a human level. It’s not about putting your products, services and their prices in front of the customer. A good way to connect with your customers from both inside and outside your immediate market is through online marketing. From email and SEO to social media […]